Business Clients

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Business owners spend thousands of euro investing in their business. Their online shop window, their website, doesn’t come cheap either. Sadly, the written content of websites is often so childish it frightens buyers away. 

If everyone was good at writing there would be no such thing as professional writers; copy-writers, editors, proof readers, journalists and ghost-writers. English is a complex language and besides, marketing content calls for flow and flair; it needs ‘body language’.

A well presented professional website, brochure or press release will generate sales bring in in profits many times the modest outlay. Online entrepreneur Charles Duncombe (BBC July 14, 2011) proved that a single spelling mistake on a website can cut sales by half.  It destroys a business’s credibility.  When mistakes are evident potential clients become suspicious. Wary clients move on.

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